The Eye Wardrobe: Creaseproof + Smudge-Proof Eye Makeup

What it Is: A limited-edition holiday eye kit with three curated shade combinations, each pairing kohl liner, cream shadow, and full-size mascara for an easy, defined eye look.

What it Does: Creates a complete eye look in three steps: define with kohl liner, add soft dimension with cream shadow, and finish with lifted, fuller-looking lashes.

What Makes it Different: Inspired by the eyemaxxing trend, this kit takes the guesswork out of eye definition makeup with curated pairings designed to make eyes look more defined, awake, and polished.

Shade Descriptions: 

• Plum Smoke: Straight Line Kohl Eye Pencil in Plum, Eyelights Cream Eyeshadow in Strobe, and full-size Straight Up Mascara.

• Bronze Glow: Straight Line Kohl Eye Pencil in Bronze, Eyelights Cream Eyeshadow in Flare, and full-size Straight Up Mascara.

• Black Rose: Straight Line Kohl Eye Pencil in Black, Cashmere Matte Eyelights in Mallo Coast, and full-size Straight Up Mascara.

Retail: $TBD USD ($86 value) 

Net Wt: 8.5ml / 0.28 fl. oz (Eyelights Cream Eyeshadow + Cashmere Matte Eyelights), 1.08 g / 0.038 oz (Straight Line Kohl Eye Pencil), 10 ml / 0.34 fl. oz (Full-Size Straight Up Mascara)

Clinical Study Results:

Straight Up Volumizing Mascara + Eyelights Cream Eyeshadow + Straight Line Kohl Eye Pencil

• Ophthalmologist tested

*Based on clinical measurement study with 29 individuals

Consumer Claim Results:

Straight Up Volumizing Mascara

- 96% agree it adds lift to lashes*

- 93% agree lashes look lengthened*

- 93% agree it instantly adds dramatic volume to lashes*

- 90% agree it makes lash line look fuller*

*Results observed in a 7 day consumer study on 33 individuals.

Eyelights Cream Eyeshadow:
100% agree lasts all day (8hrs)*

100% agree does not have fallout *

97% agree does not smudge*

93% agree does not flake*

93% agree does not crease*

*Results observed in a 7 day consumer study on 30 individuals.

Straight Line Kohl Eye Pencil 

100% agree glides on smoothly

100% agree creates a precise line

100% agree blends easily

100% agree easy to apply

100% agree is richly pigmented

100% agree has dramatic color payoff

100% agree creates defined eyes

96% agree it has a creamy texture

93% would recommend this product

87% agree it lasts for 8 hours

Formulated Without:

• Silicone

• Gluten

• GMOs

• Nano particles

• Alcohol

• Parabens

• Phthalates

• Sulfates

• Synthetic fragrances

Benefits & Uses:

• Rich, creamy color

• Nourishing, smooth application

• Ophthalmologist tested

• 12 hours of dramatic volume & lift

• Strengthens, revitalizes, & thickens lashes

• Smudge-free, flake-free, & clump-free